Once you decide to start a business blog- your next decision is where to blog. Blogger? WordPress? Squarespace? There are a lot of choices with passionate fans from all platforms. All platforms have their pros and cons but there are a few key questions you need to ask yourself before you sign on the dotted line.
Who Owns Your Site?
As I have mentioned before in Why Should You Blog For Business? You don’t own your social media followers- so if you are looking to move your following to your blog, wouldn’t you want to move them to a place that was exclusively yours? For me, this eliminated the use of Blogger. Blogger is owned by Google which has several pros:
You probably already have an account if you have a Google account.
You can monetize your blog (ie make money running ads on your blog).
Some of the cons of using a site with Google include:
Google says they have a “a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content.”
Do You Want to Be Able To Personalize Your Site?
For me, blogging is all about the experience. When I think about sites I visit frequently, I like who the blogger is. The best way for a reader to get a feel for you and your voice is through your blog design.
By going with a self-hosted site, you are able to control your design and add in things like plug-ins to make your site more user friendly. WordPress has a huge network of developers and designers coming up with new themes and ways to improve your site daily. I know for a new blogger- WordPress can be overwhelming! I can’t tell you how many things I googled when I started setting up this blog. Blogger is more newbie-friendly (partly because there aren’t a lot of choices to pick from) than WordPress but there are so many more customization options with WordPress.
WordPress isn’t just for blogs anymore. Check out WordPress Showcase to see celebrities, entertainment figures, musicians and other media outlets who use the WordPress platform. Fun fact: The Dave Matthews Band site is a WordPress site. For me, this just shows how versatile the platform is and how it really can help you adapt your site to your personal brand.
Tech Support For Your Blog
Again, WordPress wins here again. Blogger is known for having limited tech support vs. WordPress has paid and free options to resolve your issue. WordPress also has a very active community of users who help each other out with workarounds and troubleshooting. WordPress users also can connect via chatrooms for more real time responses.
I have also heard from blogging friends of mine (who have been in business for years) that moving a blog from Blogger to WordPress can be quite tedious. I have often heard that people lose their SEO and rankings occasionally in moves. I know when you are first starting out- it can get quite overwhelming thinking of all the expenses to run a blog successfully. Especially with what I have heard about losing SEO and subscribers moving from Blogger, I really feel like going the self-hosted route is a smart move. We work really hard on our blogs and gaining followers so why would you want to have to restart that when you move?
I’m only comparing WordPress and Blogger today because those are the ones I have experience using. I know there are some other great options out there like SquareSpace (and I’m sure there are some I don’t even know about).
If you want to delve more into a comparison of WordPress and Blogger check out this article from WPBeginner- WordPress vs. Blogger- Which One Is Better?
For another take on why not to choose Blogger for your business- check Why You Should Bail On Blogger from Amy of Savvy Sexy Social.
So tell me below- what platform are you blogging on? If you are a current blogger- what’s the best piece of advice you would give to a new blogger or blogger to be?