Why should you start a blog? I have been struggling with the decision to start a blog for years. When I joined a network marketing company a few years ago, bloggers were having the best luck expanding their businesses, I kept on working that business going through the parties/FB page route and didn’t make any progress like I had hoped. Once it finally clicked for me that what was missing in my success was the fact I didn’t have a list, I knew that to have any future success in online entrepreneurship- I needed a blog.
Why You Should Start A Blog
I know you may be reading this thinking- yep exactly what I need- another thing to do. When you are in the middle of diaper changes, tantrums and fights, the last thing you think you can do is write. And not just write, write well and hopefully inspire someone else. But here are my reasons why you might want to think about starting a blog:
- Social Media is rented space- I love social media. But what I don’t love is when you use social media to make connections as an entrepreneur- you don’t own that space. Any social media platform you use- Facebook, Twitter, Instagram, YouTube, Pinterest or Periscope can re-write terms of service, remove your account if it’s reported or simply lose popularity(i.e. Xanga, MySpace). This recently happened to the site Social Media Examiner when their Facebook page was mysterious shut down a week ago (for more info check out Social Media Examiner Loses 300 Thousand Fans On Facebook).
- Blogging is a trust accelerator- Want to make friends and influence people? Blogging can help you accelerate building know, like and trust as an entrepreneur. Check out this article from Jeff Bullas about a survey he did on blogs and reader’s perception- How To Build A Credible Blog People Trust. Why do 68% of the people surveyed think a blog adds credibility to a website? It provides information but also helps the reader get a feel if this is someone they want to do business with in the future.
By starting a blog- you allow people into your inner circle, you share what you are passionate about and you create community on your site which eventually can lead to friendships with your readers. Think about blogs you follow, they provide you free information on your topic of choice which they are hoping leads you to returning to their blog regularly for the latest and greatest. Then when that blogger offers a product (ebook, class, webinar or item) because of the trust you have in them you are more likely to consider purchasing from them.
- Building your email list will bring you business- A blog is one of the easiest places to build your email list. And building an email list is hard work! You need to provide value to your ideal client/customer/reader and a blog gives you an opportunity to do that for them. By signing up for your email list- they are letting you into their inbox and relying on you to provide solutions to their problems. So when you offer them a solution, they will look to you first for help if you have provided enough value.
The email list is the beginning of the relationship- to keep your blog fresh on their minds you will need to provide content regularly. If your blog is only published once a week- try sharing valuable content you have seen from other sources during the week to increase your opportunity to interact with your list.
The Most Important Reason You Should Blog For Business
Whatever your business is- direct sales, blogging, coaching, or Etsy, your real business is YOU. There’s no better day than today to start branding you as the go-to expert in your niche. Building a community of loyal and engaged readers will strengthen your current business and potentially open up new areas for your business in the future.
Tell me in the comments- are you a business blogger? What motivated you to start your blog? What benefits have you seen in your business from being engaged on social media or as a blogger?
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