It’s time to have a talk about Facebook and how you can get more eyes on your product or service. How do you get people interested in your business without isolating family and friends?
So here’s what we know:
Facebook has a very specific algorithm for your content to get into your friends’ feeds. Nathan Latka of Heyo says on average there’s about 540×4000 of Facebook feed real estate that the typical user sees each day. So you are competing with ads, friends feeds, pictures, status updates among many other things (hello Farmville).
The truth is if you want to ensure you make it to your targeted audience’s feed on a regular basis- you are going to have to run Facebook ads.
With Facebook ads, your content will get seen and you tip the scales in your favor BUT you do have to make a monetary investment to do it. You also have to learn what the Facebook ads rules are so you can get your ad published. You also have to know very specifically what your customer avatar is so you spend your money wisely.
With Facebook pages, if you aren’t running ads, your best chance at getting engagement on your page is to NOT talk about your product only! Counter-intuitive isn’t it? But you increase the chances that your friends and family will see your page if you get your fans to like, comment and share your content. No one wants to turn their Facebook profile into a walking advertisement for ___________ (insert your company or product here). People friend you on Facebook because they want to know you and interact with you. There are ways to share your product and company appropriately and potentially pique some new customers or clients but the best way to reach your Facebook friends is to provide value.
So how do you provide value?
On your page, ask your community questions. Post Planner is an awesome and inexpensive way to get ideas on how to do this (they have a whole section on status updates).
Follow the Gary Vee rule of 80/20. Meaning provide value to your customer 80% of the time and you can use the 20% to share how you can help them with a problem by using your product or service. People want to know what’s in it for them- so you use your 80% of the time to keep them engaged with you and your page and then show them how you can make their lives easier.
Pay attention to your Facebook insights- this will actually provide INVALUABLE information on who your fans are, when they are online, what their demographics are. It will also tell you what posts are working and which aren’t so you can adjust your content strategy accordingly.
So once you set up your page- then what? You want to post no more than 3-5 times a day- any more than that and you run the risk of people unliking your page. You also want to encourage your fans to check that they want to see all of your posts (they can click on the like button and adjust their settings). I currently use Post Planner to schedule most of my content but you can also schedule and post directly from Facebook (and if you’re mobile try the Pages app). And lastly, make sure you like your own page and if you want to increase your visibility make sure you include your page in your work history.
So tell me in the comments- Do you use Facebook pages? What are some of the tricks you have learned to get more visibility for your page?