Last week was an interesting week for me- I wrote an article about Facebook engagement that brought me a significant amount of traffic (more than I had ever had before on this blog). I really didn’t expect the article to catch on as it did so this week when preparing my posts I took a step back and asked myself why it caught on. The answer? Facebook is a pain point for many bloggers, entrepreneurs and business owners.
What Is A Pain Point?
A pain point is problem that someone has. We all have different pain points in all areas of our lives. Advertisers love solving our pain points by showing us how we can have more energy, get better sleep or lose weight.
When you first start your business/blog it might be a little hard to identify what a pain point is. I love this article by Meet Edgar on the Toyota Productions System 5 Whys Method.The method works like this- start with a problem your readers are struggling with and then ask why they have that problem 5 times. This helps you drill down on why your reader is having that problem.
How To Find Pain Points
Follow your target demographics- We all have an idea on who our business is aimed at. So use that to your advantage and begin doing some market research in social media.You can do this in a number of ways like:
Following people who are interacting with your blog on social media.
Knowing your hashtags and following people who use them- I love Twitter lists, you can make them public or private and you have your feed right there for interacting.
Ask- Some of my favorite email marketers use this method with great success. What better way to get readers than by writing about what exactly interests them? Helping your readers see you as understanding is also key to building trust.
Draw from your own experiences- This blog is focused on helping moms get started on social media and blogging for their business so lots of times I pull from my own experiences. Helping shortening someone else’s learning curve can be very rewarding.
Google- Autosuggest is your best friend. You can search for keywords and see what people are searching for based on those keywords. Check out this post from Ryan Battles on some other ways you can research in places like Reddit/Quora/Google Ads.
Why Pain Points Matter
I talk a lot on this blog about the importance of building “know, like and trust” in your business. To understand your customer’s pain points and how you can help them increases trust in you and your blog/business/service. Face it, we all spend a lot of time online each day searching for things to help us in our lives. We can spend a lot of time going to sites and looking for information only to find they didn’t cover exactly what we were hoping they would.
By establishing yourself as an authority in your niche and proving you can help your readers with their problems is when the magic happens. Becoming a trusted source brings you back the Holy Grail of Traffic- return visitors! Don’t you have a list of bloggers that you go to first on certain topics? That’s what our big goal is on all of this- branding ourselves and building a dedicated community to share what we know with.
So tell me in the comments- have you ever evaluated your reader/customer pain points? What is the biggest challenge in your business?