Facebook is kind of a mystery isn’t it? How do you get into the newsfeed? What is an algorithm? Should I pay for ads? We all WANT Facebook traffic but do we know how to get it? Better yet- how can I better plan my posts so I get engagement without paying for ads?
My Little Secret To Getting Better Facebook Engagement
Let me introduce you to Facebook Insights. You can access your Insights on any Fan Page you have created. Insights is going to give you the ability to get inside the heads of your fans and find out what they like and what they don’t. It’s also going to tell you when they are online, where they are from and their demographics.
The Page Likes Tab
When you click on your Insights Tab (you need to be in admin mode on your page), the first screen you will see is overview. From overview, you can check out page likes. On the left hand side- you can go more in depth with your page likes- and compare your numbers over a certain time period.
Net likes shows you how many likes you got over certain days. It also shows you what days you had someone unlike your page.
The last box under the likes section shows you where your fans liked your pages from- mobile/desktop/page suggestion.
Action Step: When you see where your fans liked your page from- particularly if it’s mobile- make sure your posts are easy to engage with from your phone. Facebook engagement is SO valuable (especially if it’s free) so you enhance the experience for them and they are more likely to engage with your page.
What’s Your Reach?
The next tab- reach is going to show you how many people actually saw your posts. If you are using Facebook ads or boosting posts- you can actually see how well you are performing for your paid reach vs. organic reach.
Likes comments and shares will show exactly how people interacted with your posts and what action they took. Shares is obviously the crown jewel in Facebook engagement so this will show you when you get those valuable shares.
Hide report as spam/unlikes is probably my least favorite tab, simply because I want people to like me and what I put out BUT as a great mentor of mine said it’s not that they don’t like you- it’s just that they don’t need what you are offering. Hide report as spam/unlikes will actually figure into Facebook’s algorithm for your likelihood to be shown again so obviously the lower you can keep this number- the better.
Total reach shows you your overall reach overview over time.
The next tab- Page views shows you information about where people went when they made it to your page. External referrers lets you know if anyone is driving traffic to your blog page.
All About The Content
Now we move into the Posts tab which is really going to give you some great insights into who your fans are. The top graph will show you EXACTLY how many of your fans are on Facebook each day. The next graph will tell you what time of day they are most likely to be online.
Actionable Step: You want to make sure you have posts planned when your fans are online.
All posts published show you all of your posts but shows you what worked and what didn’t work. It shows you who engaged with what posts- which type of posts (video/link/graphic) resonated best with your audience. You can also “watch” similar pages to see how on track you are with them for engagement/likes/etc.
Who Are Your Fans
Moving on the people tab- you get a FULL breakdown on who likes your page. You get info on their gender, location and age. Facebook also breaks down who saw your posts over the last 4 weeks and how many people actually engaged with your posts.
If you have a shopping option on your page- Facebook also provides insights on how well your shop is performing.
So What Do You Do Now?
Now that you know a little more about your Facebook page and who your fans are- what do you do with all of this new information?
Here’s a few suggestions that I use:
- Follow an 80/20 rule when promoting your content– some people will argue about what ratios you need to use when you promote your blog or business but I follow Gary Vee’s 80/20 rule. So for every 4 engagement posts, you can make 1 post about your business.
- Think like a fan- I absolutely love iSocialFanz AKA Brian Fanzo- he is always telling like it is in the social media world. Think like a fan, what elements bring you back to YOUR favorite pages. Are they funny, inspiring or informative?
- If you must boost, boost your OWN stuff- Once you get those engaging posts going, Facebook loves to send you a notification saying “hey good job! Want more? Give us $5 and we will get it in front of more people!” It is SUPER tempting to give in- but make sure it’s YOUR content and not some funny post you saw on someone else’s wall. If you are going to spend money, do it for your stuff!
Tell me in the comments below-Have you ever looked at your Facebook insights? What’s your best Facebook engagement tip?