“A picture is worth 1000 words” but what if a picture helps bring you more blog traffic? Did you know articles with images get 94% more views than articles without images? These days we are inundated with information (especially from the Internet) and we are looking for any way to shorten that search process. Graphics are one way we can quickly assess if this is something we are interested in or can help us with whatever we are working on.
Why You Need Great Pictures
You want to be on Pinterest- Pinterest is now the #2 social media traffic source (behind Facebook). If you are a business, you want to be seen on Pinterest. Check out this article from Sprout Social here– 93% of pinners shopped online in the past six months. With the arrival of buyable pins, you want to be here and impressing your target audience.
Pinterest is visual. A pin is a graphic from a site that you add to a curated board. These boards are visible and people can re-pin graphics/pictures they like to their boards. Pins last a lot longer than your typical social media post so your pins can stay active for many months and help drive traffic continuously to your blog.
Don’t fall in to the same trap I did of using free photos you can find online. The problem I ran into with using the free photos is often my photos would be categorized with other posts using that photo. Our blog posts weren’t even in the same category. Nowadays, I use services like Death To The Stock Photo which you can pay for high quality photos at a reasonable price.
Your pictures help tell your brand’s story- Well designed graphics and pictures give your readers an easy way to identify you and your brand. By using the same colors in your graphics as you do on your blog- you are tying the graphics and your brand together. Some of the big up and coming social media platforms like Instagram, Snapchat and Pinterest thrive on this cohesion.
Don’t underestimate the value of “behind the curtain” though- Snapchat which is predicted to be one of the big social media apps of 2016 is all about showing your day to day life. Give your readers unprecedented access to your business and it will pay off richly for you in brand loyalty and return customers.
Your pictures make the first impression for your reader- A new visitor makes their decision to leave your site in 10-20 seconds. During that brief time, they are looking at your site and deciding if this page is going to help them or not.
I think we all probably have been guilty of this at one time or another. We go to Google to solve a problem and find a site. We arrive at the site and start scanning very quickly to decide if this is what we are looking for. If it’s not- we leave. Use your blog real estate to provide graphics that stand out and grab their attention.
My 3 Favorite Tools For Making Great Pictures
Please note: Many of these links are affiliate referrals as I am recommending them personally to you and want the companies to know that I think they’re great by referring them to you!
1. Canva– I have talked before about how I am one of the least artistically inclined bloggers you will probably ever meet. I have known of Canva for a long time but hadn’t had much time to get familiar with it. I now love Canva. Probably one of my favorite features of Canva is that they have already set dimensions for many types of graphics you may create. For premium users, they offer Canva for Work where you can actually set your brand’s colors and fonts for ease of use.
2. Relay That– I just started using Relay That last week after hearing about it on a blab with Rebekah Radice. For all of my soul sisters who get anxious about making graphics for ANYTHING, Relay That has your back. There are so many things I love about Relay That and I will be doing a more in-depth review later on it. What I love probably the most is that they have multiple layout options for everything from your blog to social media posts. This app has seriously save me so much time in the last week, I absolutely am loving it.
3. Canon EOS Rebel T5 DSLR– I think having your own camera and taking your own photos is one of the best ways to brand your business. You have ultimate control on what your picture is and how it’s designed. Your own pictures are also more personalized and can show an inside look of you and your business. I just got this camera and am totally hooked. It is an awesome camera and it is so fun to be able to get out there and have more creative control.
Your Turn- Tell me below how you create your graphics. What’s your favorite tool to make awesome pictures?